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Triple Play Communication Networx - a Sony Centre Partner The concept behind ‘Sony Centre’ is to provide the consumer with the widest choice of Sony Products. In order to make the experience at the Sony Centre store enjoyable for the consumer, all of our Sony products are available for the consumers to ‘touch and feel’. All of our Sony products are offered to the consumer by Sony trained experts that offer hands-on product demonstrations and quality in store service, motivating the consumer to purchase the product. Sony chooses a selected number of partners that will open Sony Centres. Seeing as Celcom Group is a strong player in the market, Sony was eager to partner with us in this new project, opening the first Sony Centre in Johannesburg, in Eastgate Shopping Centre. Following our opening in December 2008, Sony granted Celcom the opportunity of opening a second Sony Centre. Sony Centre Cresta opened its doors to the public on the 30th of October, 2009. |
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