Company vision
The company has grown from a small one-office operation to what it is today. It is Celcom (Pty) Ltd's aim to ensure that clients receive the best possible value they can get for their money. To this end, Celcom (Pty) Ltd will empower the dealer to provide a range of services and products as well as enlisting the help of affiliate and associate companies to ensure best possible penetration of the market.

Management Team
The company is headed up by Stefano Brachini who, as CEO oversees all aspects of the business. With a keen mind to ensuring the company stays focused and on track, Stefano has taken the company from a fledgling operation in 1994 to a company being part of a listed entity on the Johannesburg Stock Exchange. Never one to resist a challenge, Stefano has forged alliances in the industry that are both strong and genuine. Able to judge the market correctly has given Celcom (Pty) Ltd the edge in protecting its asset value and keeping it at the forefront of the market.

Luca Brachini is Managing Director. His character and nature has ensured that all clients are treated with the respect they deserve. While keeping an eye on all aspects of sales and procurement,
Luca has managed to gain many clients that otherwise would have purchased elsewhere. His expert technical knowledge in the accessory market has served the company since inception.
His innovations and technical direction have resulted in many of our products being redesigned for the South African market.

Harry Karpathakis acts as Operations Director. His IT experience has served the company by providing systems and supervising projects. All operational requirements are scrutinized and evaluated at all times ensuring that the company goes forward in its quest to provide better products and better services.

The rest of our management team is made of skilled, highly motivated individuals with a passion for servicing our customers. They are dedicated to providing service excellence through their daily interaction with clients and staff alike.

Long-term Partnerships
Our partnership with Original Equipment Manufacturers (OEM) gives us access to highly sought after products and services. As long term partners to these OEM companies we have been approved as packaging partners for a number of them. This partnership gives Celcom (Pty) Ltd the flexibility to adapt its clients' needs. This association also Celcom (Pty) Ltd ensures that it remains at the forefront of the industry by ensuring that new and innovative products are always being launched through its client's channels.
The move to supplying "enhancements" rather than just "products" ensures it remains at the cutting edge of cellular technology.

Proud History
Our history speaks for itself. Celcom (Pty) Ltd has always prided itself in being the first in many areas. Proud achievements are:

• The acquisition of the Original Accessory Packaging programs for Nokia and Motorola.
• The longest running supplier to the cellular industry.
• The first to market with innovative and specialized products.
• The appointment as direct importers of Nokia, Motorola, Samsung and Sony Ericsson accessories.
• Licenced to sell for all major OEM companies in South Africa such as Nokia, Motorola, Samsung, Sony Ericsson, HTC, ZTE, LG and iMate.
• The first company to initiate and promote a specialised retail package.
• The first cellular accessory supplier to package products in-house with the acquisition of high-frequency plastic sealing machines.

Specialists in the field
Distribution - Celcom (Pty) Ltd dispatches from its central JHB warehouse. Our courier partner has a full distribution point in Durban and Cape Town with affiliates across the country to ensure speedy delivery.

Sales Representatives - Our sales representatives spread across the country call on our clients in a regular and monitored manner. There is also a redundancy in that if one representative is on leave or off ill, then another other can cover the route.

Warehousing - Our warehouse currently covers approximately 1200m² of floor space. These areas are divided into clearly demarcated areas for generic, specialized and OEM products.

Stockholding - Our stockholding is kept at an optimum level with
more emphasis on OEM products. The increased shift in trend to OEM products has resulted in us increasing our OEM stockholding and decreasing our generic stockholding.

Competitive Pricing - Celcom (Pty) Ltd offers pricing that is competitive and constant. This gives the client the ability to plan pricing for a period of time.

Constant Training - Training in conjunction with OEM and other suppliers ensures that our sales representatives and our customers are informed on all new products in the market.

Technical Assistance - Our technical assistance is valued by many installers around the country.

Merchandising - Each of our sales representatives has knowledge of merchandising principles ensuring we get maximum coverage in the retail environment. We, as a company, see merchandising as a very important aspect of business and we are constantly striving to improve our merchandising methods. This, in turn, promotes sell-through in the retail channels.

Future Vision
Celcom (Pty) Ltd is committed to providing high quality products in conjunction with excellent service and highly competitive pricing. We will source innovative products to supply to the industry with special emphasis on data products.

VPS was founded in 2003 to sell pre-paid vouchers and switch pre-paid virtual airtime for retailers on behalf of network operators across the country. Today VPS is positioned as the leading virtual airtime solution partner for many high-profile clients.

The company's full expertise includes architecture, development and integration of IT solutions and software from Microsoft to Postilion, using amongst other ISO 85/83 products. VPS is renowned in the industry for delivering turnkey solutions tailor-made to suit client demand.

In line with Celcom Group's "Proudly South African" status, VPS's software and internet protocol is designed locally and developed uniquely for the African virtual pre-paid market.

While the VPS system is currently used for pre-paid cellphone airtime, it can also facilitate electronic payments as well as switching of any token based voucher which includes pre-paid electricity, bus tickets, movie tickets, concert tickets and e-tickets.

Negotiations are currently also underway for VPS to embark on joint ventures in the Middle East and Africa.

Triple Play is a Business to Business focused Wireless Service provider in South Africa operating through licenses from Vodacom, MTN and Cell C providing the market with Mobile content, Mobile marketing applications as well solutions for Brand and Advertising campaigns. This is all possible through the ability to offer white labeled turnkey solutions built according to our client's specification.

Mobile content is offered through its agreements in place with various content providers and content owners globally. Included in the content offering is Premium Music content from Record labels such as Sony BMG, as well as other Mobile content offerings covering gaming, information services and other rich media content.

All the above content is delivered to the mobile device through a choice of different billing methods namely Premium rated sms, Subscription services or Wap billing of our highly sophisticated Mobile Portals.
Access to live traffic and statistics can be accessed from anywhere through our web based management tools. This allows our clients to be in control of their marketing activities, knowing immediately of each and every successful step throughout the campaign.

Triple Play (Pty) Ltd is a registered member of WASPA (The Wireless Application Service Provider Association) ensuring that all mobile offerings sold are in accordance to the Code Of Conduct ensuring consumers understand and are comfortable with the product they are purchasing or service subscribing to. We believe that our Mobile marketing solutions will enable companies and brands to connect with their customers in a more personal way than ever before.

Vision
To be the one of the leading Wasps in South Africa and a market leader in solutions offered for Mobile devices.

Mission
To continuously develop and offer value added services that allow our customers to offer innovative mobile offerings to their customers and subscribers.

Go Mobile was established in March 2004 and targets SMEs with value-add mobile communications services including phone upgrades, call-time package selection, discounting and tariff planning and data enhancements. The company also provides community telephone services to HDIs in rural communities, who in turn provide public payphones services to residents.

• Strategically aligned to Nashua Mobile which services all three network operators.
• Nashua ‘Super Dealer’ status.